October 29, 2021
Facebook CEO Mark Zuckerberg announced the social media giant will change the name of its holding company to Meta, in a rebrand that comes as the company faces a series of public relations crises.
Mark Zuckerberg revealed the new name at Facebook’s annual AR/VR conference on Thursday, where he outlined the company’s virtual-reality vision for the future.
The CEO sketched his plans to build the “metaverse” – a digital world built over our own, comprising virtual reality headsets and augmented reality. “We believe the metaverse will be the successor of the mobile internet,” Zuckerberg said. “We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”
Sporting a blue infinity symbol as a logo, the new holding company Meta will encompass Facebook, its largest subsidiary, as well as apps such as Instagram, WhatsApp and the virtual reality brand Oculus.
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